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JournalOur thoughts, stories,
and insights

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Every story and
experience, recorded
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New knowledge and craft
across many experiences
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Sharing our culture
and what we value
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Taking on new challenges
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Social

Featured Journal

Illustration of people spending time in their own ways with AI speech bubbles
Editorials2026.08
Why Does the Same AI Feel Different to Each of Us?
youngri profile

Article

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Long-form insights and case thinking from Saltcake

Ex-Report cover: Why Does the Same AI Feel Different to Each of Us?
2026.08Editorials

Why Does the Same AI Feel Different to Each of Us?

5 MIN READ
Ex-Report cover: When AI Fumbles the Customer Experience
2026.08Archive

When AI Fumbles the Customer Experience

7 MIN READ
Ex-Report cover: The New Rules of Competition in Experience Commerce — The Architecture of Trust
2026.08Insights

The New Rules of Competition in Experience Commerce The Architecture of Trust

10 MIN READ

News

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Announcements, awards, events, and our activity

2026.08Award

Saltcake’s Youngri Kim Contributes to Bilateral Navigator

Saltcake is pleased to share that Youngri Kim, Chief Creative Director of Saltcake Inc., contributed a professional…

2026.05Activity

Reframing and Visualizing Experience Strategy for the AX Era Through a CX Lens

Saltcake R&D defines AX as AI Transformation & Experience and positions it as a focused experience journey that expands…

2026.04Activity

Designing Creativity Beyond Generative AI

Saltcake Shares Insights from the Adobe Firefly Webinar: Exploring Applications Beyond Generative AI Features into…

2026.04Activity

Building a Foundation for Reading the Flow of Change

Saltcake has established an Insight and Knowledge Archive by connecting accumulated research, benchmarking and the…

2025.08AwardSeoul Economic DailyExternal link

[Press Release] Hyundai Steel’s Website Wins 2025 Red Dot Design Award

2025.08ProjectNews1External link

[Press Release] “Shedding Its Rigid Image”… Hyundai Steel Revamps Website

From @saltcake_official

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Image-first posts — studio floor to launch day

UX 어떻게 하는 건데?:  How to UX?Multiple images도대체 UX가 뭐길래:  Why UX?Multiple images2025 트렌드 :  원포인트 업 CXUX필드에서의 성장Multiple imagesSubscribe our
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