and insights
Saltcake’s Youngri Kim Contributes to Bilateral Navigator
Saltcake is pleased to share that Youngri Kim, Chief Creative Director of Saltcake Inc., contributed a professional perspective to the Bilateral Navigator: South Korea & United States edition. Her contribution explored how South Korean cultural relevance and integrated customer experience can connect with U.S. market scalability and system thinking. This perspective aligns closely with Saltcake’s…
Reframing and Visualizing Experience Strategy for the AX Era Through a CX Lens
Saltcake R&D defines AX as AI Transformation & Experience and positions it as a focused experience journey that expands CX and BX. This perspective is now being applied as a consulting framework to interpret and visualize brand experience, customer journeys, and AI driven touchpoints. AX is not simply the adoption of AI technology. It is a new layer of experience that expands customer experience…
Designing Creativity Beyond Generative AI
Saltcake Shares Insights from the Adobe Firefly Webinar: Exploring Applications Beyond Generative AI Features into Design Processes and BX·CX Strategy “Generative AI is no longer just a tool for producing outputs. Saltcake explored its potential to reshape creative workflows and inform BX and CX strategy through the Adobe Firefly webinar.” - Saltcake The digital environment has continuously…
Building a Foundation for Reading the Flow of Change
Saltcake has established an Insight and Knowledge Archive by connecting accumulated research, benchmarking and the defining issues of each era into a single strategic flow, creating a stronger foundation for deeper BX and CX strategy. “Our accumulated research and benchmarking go beyond reference— they form a connected flow of insights, shaping deeper BX and CX strategies.” - Saltcake Since the…
[Press Release] Hyundai Steel’s Website Wins 2025 Red Dot Design Award
[Press Release] “Shedding Its Rigid Image”… Hyundai Steel Revamps Website
[Press Release] Hyundai Steel Strengthens Customer Communication with Website Revamp
Saltcake Unveils Emblem to Celebrate 20th Anniversary
Saltcake has unveiled a new emblem to celebrate its 20th anniversary. This emblem is designed using the diamond, the birthstone of April, symbolizing the brilliance achieved through the company’s growth over the past 20 years and the even brighter future ahead. An uncut diamond represents infinite possibilities and potential. Since its founding, Saltcake has grown with the limitless potential and…
Saltcake Participates in Yonsei University TechTide Networking Conference
HCD and UX/CX specialist Saltcake successfully participated in the TechTide Networking Career Conference hosted by Yonsei University. The conference brought together various companies to engage with students and network collectively. Saltcake showcased the latest trends in UX/CX design and introduced its innovative solutions, attracting significant interest. Saltcake’s booth was busy throughout…
Official Launch of ‘Salty’ and ‘Cakey’ Line Stickers: A Communication Tool for Global Users
On May 29, Saltcake officially launched its signature characters, ‘Solty’ and ‘Keiki,’ as Line stickers. Through this release, Saltcake provides users with more diverse communication tools. ‘Solty’ and ‘Keiki,’ inspired by salt and cake respectively, are distinctive and charming characters that have received positive responses from a wide range of users. For this Line sticker launch, Saltcake…
Congratulations to Saltcake on its 19th anniversary!
Our journey together has now spanned 19 years. This signifies the growth we have achieved through countless challenges and successes over time. Saltcake has continuously evolved in a dynamic and ever-changing industry. Throughout this period, we have filled every moment with passion and dedication to provide the best service to our customers. These 19 years have been built on passion and…
The Birth of Saltcake’s Characters: Salty & Cakey
Saltcake’s new faces, Salty and Cakey, have been born. Salty & Cakey are a dynamic duo active within the top CX/UX consulting team. Salty is bold and courageous, while Cakey is gentle and warm. Salty possesses expertise in theory and future technologies, handling technical aspects with precision and providing strategic insights to the team. Cakey excels in empathy, understanding users’ emotions…
Hyundai Motor Company and Saltcake Collaborate to Expand the Global SDV Market
Hyundai Motor Group is embracing the mobility era by placing software-defined vehicles (SDV) at the core of its values. In 2023, Saltcake contributed to this vision by designing the UX/UI and overall UX for Kia’s on-demand “FoD (Features on Demand)” service, the Kia Connect Store , which allows customers to selectively purchase software features. Saltcake’s work played a key role in the…
Saltcake Participates in Global Fashion Management Program with SUNY Korea and FIT
Kim Young-ri, Executive Director at Saltcake, is participating as an instructor in the Global Fashion Management Program, jointly conducted by SUNY Korea, FIT (Fashion Institute of Technology), Seonuk High School, and Seoul Fashion Hub. She is sharing essential expertise and skills required in the global fashion industry with program participants. The program offers a comprehensive curriculum…
Saltcake launches Kia Connect Store: Opening a New Era of Mobility with Software
In June 2023, Salt Cake announced the launch of the Kia Connect Store, a Features on Demand (FoD) service that allows customers to selectively purchase software features based on their needs, marking the dawn of Hyundai Motor Group’s Software-Defined Vehicle (SDV) era. This innovative service provides a seamless and flexible experience for customers, offering various vehicle features through…
Saltcake strengthens social contribution activities and emphasizing CSR management through collaboration with Hyundai Mobis
Saltcake has been awarded the project to build the “In-house Integrated Management System for Social Contribution” to strengthen Corporate Social Responsibility (CSR) and establish a social-contribution-friendly corporate culture for Hyundai Mobis’s ESG management. This project is being promoted to emphasize the importance of ESG management in the partnership with Hyundai Mobis and to make…
Hyundai E&C wins the Grand Prize ICT Award KOREA 2021
Saltcake’s Hyundai Engineering & Construction PC/Mobile website won the Gyeonggi-do Governor’s Award at ICT AWARD KOREA 2021. The Hyundai E&C PC/Mobile website was developed as a responsive site providing users with the most optimized UI, based on a user interface that offers enhanced information accessibility. This award was particularly meaningful as the ICT Awards are sponsored by various…
POSCO Engineering & Construction wins the Innovation Grand Prize at the 2021 Web Award Korea.
Article Detail POSCO Engineering & Construction’s website ( www.poscoenc.com ) won the “Service Innovation Grand Prize” at the 18th Web Award Korea, hosted by the Korea Internet Professionals Association (KIPEA). Web Award Korea 2021 is an awards ceremony recognizing the most outstanding and innovative web services of the year, with 691 companies competing across 74 categories. POSCO E&C…
Introducing Saltcake’s new business cards.
Saltcake is making changes to its brand kit based on the newly updated CI. Following the website, it has now refreshed business cards to create a strong first impression for Saltcake team members. Just as a business card is an important element that reflects one’s own and the company’s identity in business relationships, the newly redesigned cards are expected to help establish honest connections…
UX/UI Lecture as Part of the Startup Education Program at the SW Entrepreneurship Academy
From August to September 2018, Saltcake conducted UX/UI lectures for aspiring CEOs as part of the startup education program at Galmaegi SW Entrepreneurship Academy, which nurtures SW convergence service startups. The ‘Galmaegi SW Entrepreneurship Academy,’ promoted under the Busan IT Industry Promotion Agency’s Centum SW Convergence Cluster project, is a stage-based technical startup education…
Saltcake, September’s Corporate Advertisement Selected by Monthly Di
Saltcake was featured in Monthly Di’s “Corporate Advertisement of the Month.” Taking inspiration from the fact that the last week of the month coincides with the Chuseok holiday, the traditional Chuseok saying “Not more, not less, may it be like Hangawi” was adapted into the main copy, “Not more, not less, may it be like payday,” expressed through calligraphy. In today’s era, where work-life…
Creative Directors Seminar
From Wednesday, May 22 to Thursday, May 28, the “2019 Creative Directors Seminar” was successfully held at the Posco Tower Yeoksam Event Hall in Gangnam-gu, Seoul. Directors from Korea’s top digital creative companies, selected by the Korea Internet Professionals Association, gathered in one place to share insights on changes in the design environment and the future vision of digital design. The…
NH Nonghyup Digital Academy
NH Nonghyup Bank, in taking on the construction of the ‘NH Digital Banking Platform,’ threw a decisive move into the digital finance competition market. The plan is to take company-wide investment for strengthening digital core capabilities. According to the related industry, NH Nonghyup Bank begins the construction of the ‘NH Digital Banking Platform,’ which contains: ·Introduction of new…
June 2019 Di Magazine Advertisement
The summer solstice is the day when the sun is at its highest point in the sky and the daylight is the longest, causing the Earth’s surface to receive the most heat from the sun. This accumulated heat makes the temperature rise even more after the solstice, making it extremely hot. – Especially during this time, let’s stay healthy and be happy.
May 2019 Di Magazine Advertisement
“Whenever my parents start with, ‘Back when we were young…’ I used to think, I won’t live like you did. But now, I find myself wondering, can I live as fully as you did… – This must be what growing up feels like.”
April 2019 Di Magazine Ad
As if the chilly winter never came, suddenly it’s spring— the warm breeze makes you want to take a walk with a light body. A new semester, a new job, a life rushing by as you try to adjust. Still, with you by my side, my heart feels the joy of spring— this is what it means to say: everything leads back to spring.
March 2019 Di Magazine Ad
“We hereby declare that our Joseon is an independent nation and that the people of Joseon are an autonomous people.” The clear cry for independence on that day has allowed us to live as we do today, and from this, we see that the blood of a firm love for freedom also runs through us. Nevertheless, out of fear of feedback pressure or disapproval, I have often tried to insert only the “safe”…
Saltcake Rebranding Standing with HCD & CX/UX
Saltcake (CEO Kunil Lee) is a company that, based on extensive expertise accumulated in both domestic and global markets, helps enhance the essential value of brands. Since its founding in 2005, Saltcake has been delivering the best brand experiences to numerous partners and clients through its unique creativity. In the rapidly changing marketing environment, Saltcake covers the entire…
February 2019 Di Magazine Ad
In the life of a little pig, there were countless sounds of tongues clicking in disapproval. “Why go down a path that won’t work? Tsk tsk.” “Do you think you’ll succeed that way? Tsk tsk.” And yet, in the new year, may everyone who has worked hard be filled only with sweet, honey-like days! As another way of saying “After hardship comes happiness”: “After all the tsk-tsking, comes the oink-oink.”…
Saltcake AR Company Intro App
Saltcake AR is a mobile app that allows people to experience the Saltcake universe through augmented reality technology. By using this immersive and interactive technology, Saltcake wants provide fun and happiness to users by transmitting its own values and philosophy. The Saltcake Island contains many secrets spots, such as the game-center where you have to catch Saltcakers to become the king of…
Saltcake Brand Advertising Story
Since the second half of 2018, we have been holding meetings to explore a new direction for advertising and strongly agreed that “advertising for the sake of advertising” is exhausting and uninteresting. At the same time, it is too important a task to neglect or postpone. With the intention of making the work enjoyable for those involved, we decided to express honest stories through copy and…
Saltcake Rebranding
ChatGPT의 말: Saltcake, a company specializing in HCD (Human Centered Design) and UX (User eXperience), has revised its CI and renewed its website to further strengthen its identity and clarify communication with customers. Since its founding, Saltcake has grown over the past 15 years into a leading company in UX consulting and brand marketing. Setting 2019 as the first year of a new leap forward,…
Seoul City, Seoul Business Agency Hosts Seoul Market Access Program Seminar at Seoul Startup Hub
Saltcake Executive Director Youngri Kim gave a lecture on delivering optimal UX for users at the Seoul Market Access (SMA) program, hosted by the Seoul Metropolitan Government and the Seoul Startup Hub to enhance the potential and capacity of promising overseas companies entering Seoul. SMA held special significance as a field trip themed around the “Korean Market,” designed to provide various…
WINA Festival, Selected as Jury Member for the Interaction Category
Youngri Kim, ECD (Executive Director) of Saltcake, a global brand marketing specialist, has been appointed as the first Korean judge for the international advertising festival, WINA (World Independent Advertising Awards). WINA is an international advertising competition that evaluates independent and multinational agencies and their works worldwide, with judges including Luis Miguel Messianu (CEO…
Shouting for UX Communication at the Core of the HCI Conference
The first step toward UX 20℃ is 16℃: understanding corporate culture. This includes the company’s long-term vision, the slogan reflecting relatively short-term goals, and the leader you need to persuade with your design. These three elements mark the starting point for reaching UX 20℃. 17℃: Assessing the company’s current state. Unlike the long-term strategy set at 16℃, it’s essential to check…
Daily Joyful ‘Day Reminder’ Dashboard
Saltcake Dashboard is an AS3 flash application that displays information and news related to our company. A customized real time clock, a personal animated weather forecast, and an overview of our social networks are displayed.
Oh! Exhibition THANK YOU
Thank You for visiting us!
Seoul Design Festival Saltcake Booth
For the 2015 Seoul Design Festival, Saltcake showcased its creativity and expertise in Digital Marketing with interactive installations for visiting professionals and enthusiasts. CLIENT : SALTCAKE In December 2015, we participated to the Seoul Design Festival to share our passion and skills about interactive design and new media to professionals and public. The exhibition was a real success,…
Digital Media City (DMC) Christmas New Media Invitational Exhibition
Merry Christmas! Saltcake brings warmth to the holiday season through new media. A gift prepared by Saltcakers for a year-end full of smiles and laughter! The exhibition featured diverse new media works, including projection mapping ( Rudolph is Coming to Town ), interactive media ( Christmas Cooking Beat ), and hologram motion graphics ( Santa Claus is Coming to Town ). – Exhibition held at…
Oh! Exhibition Behind-the-Scenes Film
Oh!’ is a wonderland that delivers a special experience by adding fun and excitement to our boring everyday lives. This exhibition is a happy kingdom where you will be brought back to the pure innocence of your childhood. Even if you haven’t had many happy childhood memories, we will create new ones for to have from now on. Are you ready to join us? Let’s play
Oh! Exhibition Unpredictable New Media Show
Oh! is a wonderland that delivers a special experience by adding fun and excitement to our boring everyday lives. The exhibition was in the artistic Hongdae in fall 2014 and was a real success.
Saltcake 10th Anniversary Celebration Chorus
A digital mobile experience orchestra has been created to celebrate Saltcake’s 10th anniversary! Enjoy and share
Saltcake, 10th Anniversary Video Released — A Heartfelt Message of Thanks Delivered Through a Warm Choir
On April 21, 2015 , Saltcake celebrated its 10th anniversary . To express our heartfelt gratitude to everyone who has shared their unwavering trust and support over the past decade, Saltcake Media Labs commemorated this milestone in a truly special way. We created a 10th anniversary video featuring a digital choir —a project designed not just as content, but as a warm medium that connects the…
2015, Saltcake Media Labs First Workshop Completed — Towards New Possibilities for Brand Media
Saltcake Media Labs , the media division of the brand consulting group Saltcake, successfully held its first internal workshop in 2015. Organized ahead of a new project launch, the workshop served as a collaborative platform to explore and experiment with creative strategies in brand media. The Media Labs team, composed of members with diverse expertise and personalities, shared their own media…
Saltcake Brand Campaign Completed with Stop Motion
The values of this creative agency are transmitted through this stop-motion video which is made up of over 1200 photos. Let yourself be enchanted by the world of Saltcake with the rhythmic and exciting music of Daft Punk.