AI Policy
Saltcake may use AI across research, analysis, strategy, design, development, and operations.
However, we view AI not as a replacement for human judgment but as a tool for achieving better outcomes. We prioritize responsible use over technological possibilities and place greater value on the people who interpret and apply AI-generated results.
1. Human-Led Decision Making
Human judgment holds final responsibility.
AI can support research and analysis. However, strategy development, design direction, client recommendations, and business decisions are always led by people.
Saltcake prioritizes human expertise and judgment in the final review and approval process whenever AI is used.
Our principles
- Final approval always rests with a person.
- AI is a supporting tool for people’s decision-making.
- Strategic judgment and prioritization are handled by professionals.
- Saltcake is responsible for the final outcome.
2. Context-Aware Intelligence
Good outcomes begin with context rather than data.
AI can process vast amounts of information, but it cannot fully understand a brand’s history and culture, industry characteristics, a client’s business environment, or organizational goals. Saltcake does not use AI-generated information without review. We interpret it in the context of each project, considering its purpose, circumstances, users, and market environment.
What we consider important
- Industry and market environment
- Brand direction and values
- Client organization context
- User experience and behavior
- Project purpose and goals
3. Ethical & Transparent AI
AI should be used responsibly and transparently.
Saltcake values ethics and transparency in the use of AI. We do not use AI-generated outputs without review and clearly disclose the use of AI when necessary.
Examples of AI use
- AI-Assisted Research and Data Analysis
- AI-Assisted Document Creation
- AI-Powered Ideation
- AI Prototyping
- AI Image Generation and Visualization
Our principles
- No False or Misleading Information
- Respect for Copyright and Intellectual Property Rights
- Avoidance of Biased or Discriminatory Outcomes
- Disclosure of AI Use When Appropriate
4. Privacy & Brand Safety
Client information and brand assets must be secured.
Saltcake considers personal information and client confidential information to be among its most important assets. We do not use client information to train public AI models without client consent, and we do not share materials obtained during projects with external parties.
What we protect
- Personal information
- NDA-protected documents
- Project deliverables
- Brand guidelines
- Internal strategy documents
- Confidential data and analysis
Our principles
- No use of client data without consent
- Compliance with data protection laws
- Confidentiality of project information
- Protection of brand safety and reputation
5. AI as Augmentation, Not Replacement
AI is not a replacement for people. We do not believe AI can replace human creativity, empathy, and strategic thinking.
Great outcomes are not created by technology alone. Meaningful results come from understanding people, seeing problems from different perspectives, gaining business insight, and making responsible decisions. Saltcake may use AI to reduce repetitive work and improve productivity, but we believe the core decisions that shape customer experience and business outcomes should always remain with people.
What we believe
- AI is a tool that extends human capabilities.
- Creativity and empathy remain uniquely human.
- Problem-solving matters more than technology.
- Responsibility comes before results.
6. Visual Representation of AI at Saltcake
Our adoption of AI is not simply about applying new technology. It represents an evolution in how we think strategically. The circular model shows how AI can amplify human strategy, while the pyramid model illustrates how we can adopt and scale AI step by step. Together, these two models help us move beyond simple automation and establish AI as a sustainable strategic partner.
