Designingbusiness value people can feel
About us
Saltcake is an Experience Consultancy. We turn business strategy and brand value into experiences customers choose and trust,
and connect those experiences to lasting growth and competitive strength

Our philosophy
Four lessons from twenty years keep us focused on what matters and what is worth solving




Our team
Different roles move as one to get to the heart of the problem and make the experience work




Leads project direction and execution, keeping the team aligned so every decision supports the final outcome.
Direction
Alignment
Delivery
Frames problems and shapes the direction of the experience, turning ambiguity into clear frameworks for action.
Problem framing
Research
Frameworks
Translates intent into visual systems that shape how users understand and interact with what they see.
Interface
System
Brand
Builds reliable systems that make designed experiences work in real-world conditions.
Engineering
Performance
Reliability
Twenty-year evolution
For twenty years, Saltcake has kept asking what’s next, taking on new fields and changing along the way
The problems keep changing, and so does the way we solve them

200720082009201020112012201320142015
2017



In a digital world built around content and features, we saw how much user experience mattered, and set out to create better digital experiences.

