About

Who we areDesigningbusiness value people can feel

About us

Saltcake is an Experience Consultancy. We turn business strategy and brand value into experiences customers choose and trust,
and connect those experiences to lasting growth and competitive strength

where experience means more — Saltcake turns BX, CX, UX, & AX strategy into experiences customers can understand, trust, and remember.

Our philosophy

Four lessons from twenty years keep us focused on what matters and what is worth solving

Get the problem right first
Line illustrations of the four philosophies
Strategy runs through everything
Line illustrations of the four philosophies
User experience is built in
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Business goals meet user needs
Line illustrations of the four philosophies

Our team

Different roles move as one to get to the heart of the problem and make the experience work

Team members looking over printouts at a table
A team made of experts
Designers discussing drafts pinned to a wall
Team members working together at a monitor
Team members talking and smiling
Project Manager iconProject Manager

Leads project direction and execution, keeping the team aligned so every decision supports the final outcome.

Direction
Alignment
Delivery

Consulting / Strategy iconConsulting / Strategy

Frames problems and shapes the direction of the experience, turning ambiguity into clear frameworks for action.

Problem framing
Research
Frameworks

Design iconDesign

Translates intent into visual systems that shape how users understand and interact with what they see.

Interface
System
Brand

AX & System iconAX & System

Builds reliable systems that make designed experiences work in real-world conditions.

Engineering
Performance
Reliability

Twenty-year evolution

For twenty years, Saltcake has kept asking what’s next, taking on new fields and changing along the way
The problems keep changing, and so does the way we solve them

Saltcake logo from 2005Dot pattern symbol from 2006200720082009201020112012201320142015Gradient circle symbol from 20162017Circle symbol from 2018201920202021202220232024Saltcake 20th anniversary logoEx-Report symbol from 20262027
Collection of Ex-Report symbols in different coloursSaltcake team members holding a workshop in a meeting roomDimensional saltcake logo sign on a wall
ERA · 01 OF 06The BeginningOur first step, building digital interfaces

In a digital world built around content and features, we saw how much user experience mattered, and set out to create better digital experiences.

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We design not just experiences, but the structure that makes them last

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