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Financial ServicesEOS Chrome

Visualizing the Value of Blockchain with Trust and Transparency: EOS Chrome Brand & UI/UX

  • Blockchain
  • Branding
  • Fintech
  • IMC
EOS Chrome BI, icons and web screens
Client

Branding and a digital hub that made EOS Chrome’s blockchain technology clear and trustworthy.

Project Information

Industry
Financial Services
Project Type
New Build
Role
Branding (BI), UX/UI Design, Web Build, IMC Marketing
Client
EOS Chrome
Client
Introduction
EOS Chrome is a blockchain project built on the EOS blockchain. It launched with the goal of providing transparent and trustworthy blockchain services to users, investors and developers on the fast and scalable EOS ecosystem, and set out to prove the trustworthiness of its technology through its brand and digital experience in the early blockchain market.

2018 was the year the blockchain ecosystem exploded. New projects appeared constantly, and users found it hard to judge which technology they could trust. What EOS Chrome, a blockchain project built on EOS, needed was a brand and digital platform that explained its technology clearly and showed it could be trusted. Saltcake designed the brand’s entry into the market with it, from BI development to the website, forum and IMC marketing.


EOS Chrome BI, icons and web screens

A BI That Makes Invisible Technology Visible

Blockchain is a technology you cannot see. So the BI visualizes its technical structure as a triangular symbol in blue gradients, making the trust and transparency EOS Chrome stands for readable at a glance. With logo variations for dark, light and blue backgrounds and a set of service icons, this visual language was applied consistently across the website, community and marketing content.

A Digital Hub for Investors, Users and Developers

Based on the white paper, the website explains the service structure and token flow step by step, with an information architecture that lets first-time visitors understand the project. It was built as a hub that gives investors a reason to trust, developers a reason to join and users an easy way to understand, while a forum gave the community a place to gather, establishing the project’s presence in an early market.

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