Industrial & MaterialsSK Holdings
Unified Corporate Experience: SK Group Official Website
An SK Group website that clearly conveys the group’s philosophy and values in one integrated experience.
Project Information
- Industry
- Industrial & Materials
- Project Type
- New Build
- Role
- UX Strategy, Information Architecture, UX/UI Design, Web Guide
- Client
- SK Holdings
- Client
Introduction - SK Group is one of Korea’s leading business groups, driving core industries such as energy and chemicals, information and communications and semiconductors. With its holding company SK Holdings at the center of many affiliates, it places “happiness management,” growing the happiness of employees, customers and society together, at the heart of its management and seeks a path where business and society grow together.
SK Group had many businesses and affiliates, but its structure made it hard to convey the group’s philosophy, vision and social value in one message. With affiliate information scattered, visitors struggled to grasp the group’s direction and strengths at a glance, and the site needed to be reorganized to present its identity, business portfolio and social contribution together.
An Information Structure Centered on Happiness Management
We reorganized the content around SK’s core philosophy of happiness management and social value, and built an information architecture that connects affiliates, business areas and group activities. A flow for exploring the business structure, history, social contribution and global network lets visitors understand the whole group quickly.
Brand Guidelines Reinterpreted for the Web
Content such as the Happiness Center, carrying the message “sharing the ways to happiness,” presents the group’s activities with warmth, and the group brand guidelines were reinterpreted for the web to complete a consistent visual communication.
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