T-Broad Official Service

New web and mobile official website for T-Broad, Korea’s leading cable TV provider

To raise external recognition and strengthen marketing befitting the stature of T-Broad, one of Korea’s leading cable TV companies, we extensively renewed its online and mobile platforms. The previously complex information structure, provided separately for each product group, was consolidated and redesigned into a simple, intuitive UI so visitors can search for products more conveniently and easily. After exploring information, visitors move straight to the Direct Shop so exploration and purchase continue as one process, aiming to increase visitors and marketing effectiveness. Consistency of key menus and UI between mobile web and PC web was set as the basic direction, minimizing the gap caused by differences in information structure.

Background

T-Broad, one of Korea's leading cable broadcasters, needed to raise its public profile and strengthen marketing in line with its standing. But the existing site split information in complex ways by product group, making it hard for visitors to find products and go on to sign up.

Solution

We built a new official website for web and mobile. The complex information structure was gathered into a simple, intuitive UI so visitors can search products in fewer, easier steps. After exploring, they move straight to the direct shop, turning discovery and purchase into one flow that grows visits and marketing impact. Main menus and UI were aligned across mobile and PC web to reduce the gap caused by different information structures.

Key Features

• A simple structure gathering information by product group

• A flow from discovery to direct-shop sign-up

• Consistent menus and UI across web and mobile

• Stronger public profile and marketing