T-Broad Direct Shop Renewal

T-Broad, Korea’s leading comprehensive cable broadcasting service provider, launched a new official online direct shop web & mobile site for quick and convenient product introduction and service subscription. Alongside the site launch, a new brand identity (BI) was created.

To strengthen T-Broad’s digital brand and increase market share for revenue growth, a direct shop for service introduction and product subscription was planned and developed. The architecture was designed based on customer usage purposes, and user-centric UI was implemented to enhance accessibility, enabling seamless transition from product exploration to purchase. Notably, access to a direct calculator—allowing users to customize desired products and check discounted payment amounts—was provided on every page, creating a key touchpoint for online marketing.

Background

To strengthen its digital brand, grow market share and generate revenue, T-Broad needed a channel where customers could go from learning about services to signing up entirely online. Customers had to be able to build the product they want and see discounts and monthly payments right away.

Solution

We planned and built the official online direct shop for web and mobile, covering service introductions and sign-up, and created a new BI. An architecture based on customers' goals and user-centered UI improved access, and product exploration leads straight to purchase. Above all, a direct calculator — for building the product you want and checking discounts and payment amounts — is available on every page, making the shop a touchpoint for online marketing.

Key Features

• An architecture organized by purpose of use

• A direct price calculator available on every page

• A flow from exploration to sign-up

• A new BI for the direct shop