Energy & SustainabilitySK Innovation
Sustainability Meets Innovation: SK Innovation Digital Hub
A corporate website that introduced the newly launched SK Innovation through green energy and innovation.
Project Information
- Industry
- Energy & Sustainability
- Project Type
- New Build
- Role
- UX Strategy, Information Architecture, UX/UI Design
- Client
- SK Innovation
- Client
Introduction - SK Innovation is SK Group’s energy and chemical company, newly launched in 2011 when SK Energy split off its business divisions. With its petroleum, chemical and lubricant businesses as subsidiaries, it invests in future energy technologies such as batteries and materials, emphasizing green technology and sustainable management under the keywords “Green Energy & Global Innovation.”
In the early 2010s the energy industry was turning toward eco-friendly, sustainable management. After its corporate split, SK Innovation wanted to communicate its new identity clearly and needed a digital hub that emphasized green technology and social responsibility under the keywords “Green Energy & Global Innovation.”
We turned “the cycle of energy and sustainability” into a visual metaphor and designed a brand storytelling structure that brings products, technology and sustainability activities together. Each section visualizes a green theme of air, water, energy and resource circulation, while philosophy, businesses, social contribution and investor information are easy to explore, softening the weight of the industry with brand colors and illustrations.
Key Features
• Visual storytelling based on a green concept
• Integrated sustainability and social contribution content
• One UX flow for businesses, technology and investor information
• An emotional UI using brand colors and illustrations
• A structure ready for multiple languages
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