Research & DevelopmentSaltcake Media Lab
Space and Interior Viewed Through Augmented Reality
PropARty lets customers experience properties before they are built.
Project Information
- Industry
- Research & Development
- Project Type
- Experimental
- Role
- AR, 3D Modeling, App Design
- Client
- Saltcake Media Lab
- Client
Introduction - Saltcake Media Lab is Saltcake’s in-house research team, experimenting with new technologies and interactions to explore “the essential value of happy experiences.” It builds and exhibits new media technologies such as VR and AR, holograms and motion recognition, and carries the insights gained into the experience design of client projects.
PropARty is an application that helps customers experience real estate before it is built. Through augmented reality (AR), users can explore and interact with buildings reproduced as 3D models and experience a real sense of space.
The application consists of two exploration modes.
The first, “Environment” mode, is designed for exploring the surroundings where the building will be built. Users can check many things, such as where the area is, what is nearby and the distance to key points. Its main purpose is to vividly convey the atmosphere and location of the planned site to investors.
The second, “Building” mode, focuses on the building’s structure and details. Users can apply various filters to find spaces that match their criteria (apartments, rooms, offices and more), understand the internal structure with a cross-section view, or experience the interior vividly through an immersive 360-degree tour.
By letting users experience spaces at actual scale, PropARty helps them clearly understand the atmosphere and sense of space of a home and invest in the property that suits them best. PropARty is a new way to connect future investments with the present.
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