IT/Tech & TelecomSK Telink

SK Telink Service Site

Brand Identity
Content Washing
My Page
Total ICT

SK Telink Service Website — Service site screen on a laptop by a window

Client

Refining SK Telink's service site from the customer's point of view.

Project Information

Industry: IT/Tech & Telecom
Project Type: Renewal
Role: Content Washing, UX/UI Design, Creative

Client: SK Telink
Client Introduction: SK Telink is a total ICT company providing international calls (00700), business services and the MVNO service 7mobile. A subsidiary of SK Telecom founded in 1998, it has offered individual and business customers affordable telecom services, building on its experience with the well-known “00700” international call service.

We renewed the website of SK Telink, a total ICT company providing international calls, business services and MVNO services, into a website optimized for customers by strengthening content and improving services. It was planned to strengthen SK Telink’s own identity through creative and to improve content from the customer’s perspective by refining it, and My Page was strengthened so the site can also serve as an e-customer center. As the first impression customers meet online, it offers a UI/UX that clearly conveys SK Telink’s business areas while becoming a space for two-way communication rather than one-way messaging, with a focus on strengthening brand value.

Background

The website of SK Telink, a Total ICT company offering international calling, business services and budget mobile, needed its content and services reorganized from the customer's point of view. As the first impression customers get online, it had to present the business clearly and be a space for dialogue, not one-way notices.

Solution

We renewed the site around the customer through stronger content and better services. Creative work strengthened SK Telink's own identity, and content washing delivered refined information. My Page was strengthened to act as an e-customer center, and UI/UX that clearly presents each business area focused on raising brand value.