IT/Tech & TelecomSK Telink
SK Telink Corporate Website
User interfaces and design optimized for both PC and mobile on the SK Telink corporate site.
Project Information
- Industry
- IT/Tech & Telecom
- Project Type
- Renewal
- Role
- Site Integration, UX/UI Design
- Client
- SK Telink
- Client
Introduction - SK Telink is a total ICT company providing international calls (00700), business services and the MVNO service 7mobile. A subsidiary of SK Telecom founded in 1998, it has offered individual and business customers affordable telecom services, building on its experience with the well-known “00700” international call service.
Implementation of user interfaces and designs optimized for both PC and mobile devices on the SK Telink corporate website.
Strategically integrated the two previously separate SK Telink sites—the corporate introduction, international calls 00700, and 7Mobile budget phone sites—to strengthen the SK Telink brand and enhance its role as a marketing tool. The business reinforcement of budget and value prepaid phones and the provision of diverse country-specific information for international calls 00700 were developed with a focus on user convenience. To improve user accessibility, both mobile sites and PC modes, which were not previously provided, were offered, and a user interface and design were implemented that enhance the aesthetic aspects optimized for each device and leverage strengths in information delivery through a clean layout. Established a quick menu configuration as a personalized area to provide a user interface that enables users to quickly navigate to desired menus at any time. Configured menus to meet the needs of the company’s offered menus and users interested in budget phones and international calls, allowing customization at any time. Provided linked content between pages so that moving to any page within the site is easy, enabling users to continuously surf various information on the site and naturally access the information they want, thereby maximizing the user experience.
Background
SK Telink's company, international calling 00700 and 7mobile budget phone sites were separate, making the brand look scattered. It needed to strengthen its budget mobile business, present country-specific 00700 information conveniently, and it had no mobile site at all.
Solution
We strategically merged the three sites to strengthen the SK Telink brand and its role as a marketing tool. We introduced both a mobile site, which had not existed before, and a PC mode, with clean layouts suited to each device for clear information. Menus were organized around what the company wants to offer and what users interested in budget phones or international calling need, and a personalized quick menu lets users jump to any menu at any time.
Key Features
• Three sites merged: company, 00700 and budget mobile
• A mobile site and PC mode provided together
• Menus organized by user needs
• A personalized quick menu
Facing a similar challenge?
Contact