Industrial & MaterialsSK Holdings
SK Family Card Identity Design
Premium corporate card designs that express SK’s standing and give employees a sense of pride.
Project Information
- Industry
- Industrial & Materials
- Project Type
- New Build
- Role
- Brand Design, Product Design, Production Management
- Client
- SK Holdings
- Client
Introduction - SK Group is one of Korea’s leading business groups, driving core industries such as energy and chemicals, information and communications and semiconductors. With its holding company SK Holdings at the center of many affiliates, it places “happiness management,” growing the happiness of employees, customers and society together, at the heart of its management and seeks a path where business and society grow together.
SK’s existing corporate cards relied on illustrations that did not fully convey the company’s standing and trustworthiness. The cards for executives and employees needed a clear distinction and a weightier look users could be proud of, along with integrated design management to reduce quality variations across materials and processes.
Considering SK’s brand value and how employees use the cards, we designed premium corporate cards with metallic textures and restrained graphics. Executive and employee lines were clearly differentiated within one brand tone, and we took part in the entire process from choosing materials to finishing, raising trust and quality.
Key Features
• A dual lineup for executives and employees
• Premium materials and managed finishing
• A restrained identity reflecting the company’s standing
• A weighty design that instills pride
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