Construction & Real EstateShinyoung
Shinyoung G-WELL Brand Website Renewal
The brand website for G-WELL, Shinyoung’s residential brand.
Project Information
- Industry
- Construction & Real Estate
- Project Type
- Renewal
- Role
- UX Planning, UX/UI Design, Development
- Client
- Shinyoung
- Client
Introduction - Founded in 1984, Shinyoung is Korea’s first developer and operates the residential brand G-WELL. Under the brand message “Good space for wellness,” G-WELL is Shinyoung’s flagship residential brand, designing living spaces with a simplicity that keeps only the good, and has introduced residential complexes across the country.
As part of the Shinyoung Group integrated website renewal, we redesigned the website for G-WELL, Shinyoung’s residential brand. After the group website opened in September 2022, the G-WELL and Brighton Asset Management websites launched together in January 2023, completing a digital experience that connects the group and its brands.
The previous website did little more than announce new sales. The values the brand stands for were hard to see, and information for prospective buyers and contracted customers was mixed together, making it difficult for each to find the menus they needed. The site also had to align with the tone of the newly renewed group website.
Bringing “Simplicity That Keeps Only the Good” to the Screen
Where the group website told the story of Shinyoung as Korea’s first developer, the G-WELL website focused on the moment those values become real living spaces. True to the brand messages “Good space for wellness” and “simplicity that keeps only the good,” the screens keep only what matters. Built on restrained violet and white tones, we carefully matched the look of complex photography, video and illustration, and refined the rhythm of white space and typography, creating a first impression that feels part of the same family as the group website while carrying the warmth and refinement of a residential brand.
Sales and move-in news
The Right Information at Every Stage of the Journey
Customers still deciding on a purchase and those who have already signed a contract need different information. Alongside the brand story and complex information (on sale, under construction, move-in), we separated services for prospective buyers, such as interest registration, model house visit booking and a subscription guide, from “My Sales Info” for contracted customers, bringing together contract details, payment inquiries and move-in preparation. From the first encounter with the brand to preparing for move-in, customers can reach exactly what they need, when they need it.
Sales information split for prospective and contracted customers
News
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