IT/Tech & TelecomSamsung Electronics
Scenario-driven product storytelling tailored to everyday moments of Japanese users: SAMSUNG OMNIA JAPAN, Microsite
A microsite that introduced OMNIA to Japanese users through scenarios from everyday life.
Project Information
- Industry
- IT/Tech & Telecom
- Project Type
- Campaign
- Role
- Consulting, UX Strategy, UX/UI Design
- Client
- Samsung Electronics
- Client
Introduction - Founded in 1969, Samsung Electronics is a global electronics company leading markets worldwide with a broad range of products and technologies, from Anycall mobile phones to TVs, camcorders, home appliances and semiconductors. Driven by design management, it has grown into a world-class electronics brand by innovating both product experiences and brand communication.
Japan’s smartphone market, with its closed ecosystem and high expectations, made it hard for global models to meet local users’ needs. Samsung needed a product site with an information structure and visual quality that let Japanese users quickly understand and compare OMNIA while highlighting its functionality.
We separated the product’s signature features into themed sections and built content around navigation patterns familiar to Japanese users and real-life scenarios. Situation-based experiences for shooting, entertainment, business and lifestyle conveyed how the phone fits into daily life, with high-resolution graphics and lightweight motion for fast loading.
Key Features
• Hands-on content by feature theme
• A UI structure based on Japanese user patterns
• High-resolution yet lightweight graphics
• Emphasis on entertainment and business features
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