IT/Tech & TelecomSamsung Electronics
Samsung GAVINI Global Promotion Microsite
A global microsite that shows how the projector phone GAVINI turns any place into a big screen.
Project Information
- Industry
- IT/Tech & Telecom
- Project Type
- Campaign
- Role
- Consulting, UX Strategy, UX/UI Design
- Client
- Samsung Electronics
- Client
Introduction - Founded in 1969, Samsung Electronics is a global electronics company leading markets worldwide with a broad range of products and technologies, from smartphones and tablets to TVs, home appliances and semiconductors. Leading the mobile market with the GALAXY series, it invests in digital communication that delivers a consistent brand experience to customers and employees around the world.
When personal mini projectors were a trend, Samsung launched GAVINI, a phone with a built-in projector, in global markets. With mobile video consumption rising, consumers expected to enjoy content on a big screen from a single device on the move, and a dedicated global microsite was needed to show the product’s value and real use.
Centered on the projector feature, we visualized usage scenarios so global consumers could grasp the product’s value instantly. Scenes such as watching movies on the go, giving presentations and sharing photos were built into a story-driven UI, with interactions that let visitors experience the features in a few steps.
Key Features
• Scenarios built around the projector feature
• Story-driven UX for global consumers
• Visual communication highlighting real use
• An experience in step with mobile video trends
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