IT/Tech & TelecomSamsung Electronics
Samsung Distribution Expert Training Handbook
A retail handbook that set one brand execution standard for Samsung’s distribution experts worldwide.
Project Information
- Industry
- IT/Tech & Telecom
- Project Type
- New Build
- Role
- Content Strategy, Information Design, Editorial Design, Visual Guide
- Client
- Samsung Electronics
- Client
Introduction - Founded in 1969, Samsung Electronics is a global electronics company leading markets worldwide with a broad range of products and technologies, from smartphones and tablets to TVs, home appliances and semiconductors. Leading the mobile market with the GALAXY series, it invests in digital communication that delivers a consistent brand experience to customers and employees around the world.
In 2013, as Samsung Electronics expanded in global markets, it needed to systematically organize its retail strategy. Store operation standards differed from country to country, weakening brand consistency, and fragmented training materials made it hard to build expertise in the field. Saltcake created the “Becoming a Distribution Expert” handbook so employees could learn and act on common standards.
A Standard Ready for the Shop Floor
We organized Samsung’s retail philosophy and global strategy into one structure and systematized standard store operation processes and customer service. Complex distribution information was structured intuitively into a strategic guide used for both training and execution.
Modular by Country
Integrating visual content that protects the brand identity and organizing it in modules each country can adapt to its stores, the handbook helps retail teams worldwide deliver the brand to the same standard.
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