Research & DevelopmentSaltcake Media Lab
Saltcake, INC — Company Film
Client
An illustrated English company film that shows Saltcake’s business fields, values and creative process.
Project Information
- Industry
- Research & Development
- Project Type
- Experimental
- Role
- Film Production, Illustration, Motion Graphics
- Client
- Saltcake Media Lab
- Client
Introduction - Saltcake Media Lab is Saltcake’s in-house research team, experimenting with new technologies and interactions to explore “the essential value of happy experiences.” It builds and exhibits new media technologies such as VR and AR, holograms and motion recognition, and carries the insights gained into the experience design of client projects.
Saltcake Media Lab produced an English company introduction film: an illustrated film that breaks away from the usual document format.
Set in outer space, the film lets viewers feel at a glance the value of Saltcake, which delivers diverse performances across a wide range of fields guided by creativity and “the fundamental value of a happy experience.” It also covers Saltcake’s business fields, the values it pursues and its own creative process.
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