IT/Tech & TelecomSK C&C
Reframing SK C&C’s Corporate Identity: SK C&C Digital Hub
A renewed corporate website that shows B2B customers at a glance what SK C&C can do.
Project Information
- Industry
- IT/Tech & Telecom
- Project Type
- Renewal
- Role
- Consulting, Information Architecture, UX/UI Design
- Client
- SK C&C
- Client
Introduction - Founded in 1991, SK C&C is SK Group’s IT services company, leading the digitalization of industries such as finance, telecommunications and the public sector through system integration (SI), IT outsourcing and solutions. Building on its capabilities in Korea, it is expanding into overseas IT services markets.
With advanced technology competition and growing global demand, the IT services market required a clear structure showing a company’s solutions, technology and results. B2B customers wanted to grasp service capabilities intuitively, and the English site had to be competitive for overseas markets.
We integrated SK C&C’s core services of IT services, solutions and global business into one narrative and redesigned a data-based information structure that builds corporate trust. The Korean and English sites were tailored to their respective markets, with a user flow that lets B2B customers see immediately what the company can do.
Key Features
• An integrated message around IT services and solutions
• Stronger global communication
• Data-based visualization of results and capabilities
• An intuitive IA and flow for B2B customers
• A clean, minimal layout that builds trust
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