Research & DevelopmentSaltcake Media Lab
“Oh!” Exhibition — Facade 3D Wall Title
The facade title for the ‘Oh!’ exhibition.
Project Information
- Industry
- Research & Development
- Project Type
- Experimental
- Role
- Installation
- Client
- Saltcake Media Lab
- Client
Introduction - Saltcake Media Lab is Saltcake’s in-house research team, experimenting with new technologies and interactions to explore “the essential value of happy experiences.” It builds and exhibits new media technologies such as VR and AR, holograms and motion recognition, and carries the insights gained into the experience design of client projects.
The first thing to greet visitors as they stepped into the exhibition was an “oh!” rising out of the wall. We placed the title on a sculpted wall folded from dozens of triangular facets, then layered projection mapping over it so that every facet glowed in its own light and color.
In 2014, when media facades and digital signage were still unfamiliar, using the sculpture itself as the screen instead of a flat display was a new approach. As light flowed along the angles of the relief, the title changed its expression from moment to moment, setting the first impression of “unexpected pleasure” that the exhibition was named for.
With this title, Saltcake Media Lab explored the idea that even signage, the face of a brand, can become an experience that brings space, light and content together.
This work was shown at “Oh!”, the interactive exhibition by Saltcake Media Lab held in Hongdae, Seoul, from September 16 to 28, 2014.
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