Research & DevelopmentSaltcake Media Lab

“Oh!” Exhibition — An Unpredictable New Media Exhibition

Interactive
Media Exhibition
Media Lab
Oh! Exhibition

“Oh!” New Media Exhibition — Monitor screen with a collection of Oh! badges

Client

“oh!” Unexpected Playsure — a media interactive exhibition by Saltcake Media Lab.

Project Information

Industry: Research & Development
Project Type: Experimental
Role: Exhibition Planning, Interactive Media

Client: Saltcake Media Lab
Client Introduction: Saltcake Media Lab is Saltcake’s in-house research team, experimenting with new technologies and interactions to explore “the essential value of happy experiences.” It builds and exhibits new media technologies such as VR and AR, holograms and motion recognition, and carries the insights gained into the experience design of client projects.

With the aim of delivering “the fundamental value of a happy experience,” Saltcake Media Lab held the media interactive exhibition “oh!” Unexpected Playsure!, planned to give unexpected pleasure to adults tired of everyday life.

A long-term Saltcake project, the “oh!” exhibition was designed as a very special fun, enjoyable and exciting play space for people tired of daily life: a space of special memories where visitors could briefly return to an innocent childhood, blow away their stress and fill their childhood memories anew with joy. This interactive exhibition was run by MisKorea (Media Interactive Story of Korea), a Saltcake Media Lab task force, to deliver the company’s slogan, “The Fundamental of a Happy Experience.”

The “Oh!” exhibition was held in Hongdae, Seoul, from September 16 to 28, 2014.

“Oh!” New Media Exhibition — Experience space for you exhibition floor guide