NH NongHyup All One Bank CX/UX Consulting

NH NongHyup Bank : CXUX Consulting

Saltcake has provided customer-centric UX consulting and CX consumer experience consulting for NongHyup Bank’s All One Service app, aimed at enhancing services for a broad customer base. As Korea’s closest and most trusted bank, serving a diverse range of age groups, NongHyup Bank required a thoughtful approach to financial service innovation. Our consulting focused on exploring enjoyable and forward-looking directions for All One, centered on capturing the hearts of younger customers while meeting the needs of all users.

Background

With open banking rolled out nationwide, Korea's financial sector was seeing faster competition and collaboration at once. Users expected to transfer and check balances across banks in one app, and banks had to stabilize services quickly and win the early market with a distinctive UX. For NongHyup Bank, which serves the widest range of ages and handles complex financial products, a UI system that is both intuitive and trustworthy was essential.

Solution

We ran customer-centered CX and UX consulting for the All One Bank app and designed UXUI standards to integrate open banking reliably within NongHyup Bank's system environment and security rules. Analyzing financial services at home and abroad, we derived ideas unique to All One Bank and worked in an agile way, narrowing the scope through simulation. Wireframes and simulation flows separated short- and long-term strategies, and optimized screen flows for key financial scenarios let users move money, transfer and check balances in as few taps as possible. Guidelines for consistency between All One Bank and Smart Banking and sustainable UX standards were compiled in a final report.

Key Features

• An integrated open-banking UXUI standard guide

• Security and integration structure fit for NongHyup Bank

• Minimal-tap flows for accounts, transfers and inquiries

• Optimization strategies for All One Bank and Smart Banking

By introducing All One Bank’s unique open banking service, the quality of financial services was enhanced and customer needs were thoroughly understood to strengthen UX and UI. Various domestic and international financial service cases were analyzed, and through iterative simulations and narrowing down of applicable ideas, a specialized service tailored to NongHyup All One Bank was developed to overcome limitations of the domestic financial sector. This continuous improvement process was carried out using an agile methodology.

Through wireframe creation and flow simulations, feasible short-term and long-term strategies were distinguished. Active collaboration with the NongHyup All One Bank advancement team ensured that applicable scopes were shared and implemented, resulting in successful outcomes.

The final report was structured to establish sustainable CX services and UX standards, aiming to provide consulting that supports the successful launch of future services. We hope that NongHyup Bank’s All One Bank will become a central player in the financial market moving forward.