Financial ServicesMirae Asset Group
Mirae Asset Group Service Platform Renewal & Consulting
A group digital platform that strengthens Mirae Asset’s identity as an investment-focused financial group.
Project Information
- Industry
- Financial Services
- Project Type
- Optimization
- Role
- Consulting, CX/UX Strategy, Digital Branding, UX/UI Design
- Client
- Mirae Asset Group
- Client
Introduction - Mirae Asset Group is an investment-focused financial group that began in 1997 with the founding of Mirae Asset Capital and Mirae Asset Global Investments, with affiliates in asset management, securities and insurance. As its customers’ investment partner, it has pioneered investment markets at home and abroad, growing into Korea’s leading investment-focused financial group and expanding its reach into overseas markets.
In a global financial environment, Mirae Asset Group needed to strengthen its leadership and identity as an investment-focused financial group. With services divided by affiliate, the group-level image had weakened, and customers expected to experience consistent trust and expertise from the Mirae Asset brand as a whole rather than from individual services. Saltcake worked on the group digital platform from integration strategy to UX design.
Redefined as the Group’s Flagship Channel
We redefined the group digital platform as Mirae Asset’s flagship channel and set a brand-led digital experience strategy that brings core services across investment, wealth management and insurance into one journey. Connecting services across affiliates, the structure delivers the same experience wherever customers start.
An Identity at the Center of Finance
Through digital brand communication that reflects Mirae Asset’s philosophy and global investment vision, the platform became a brand channel where customers experience the integrated value of one financial group, beyond a collection of individual services.
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