Manna Tech Consulting

Mannatech is a global wellness company offering excellent health supplements and a range of new products, and Mannatech Tru Life is a consumer experience campaign that makes it easy and fun to take part with Mannatech’s key products. This consulting aimed to strengthen competitiveness by integrating the previously separate “Luminovation True Beauty Contest,” “TruHealth Master Challenge” and “True Recipe Contest.”

Background

The health supplement market is broadening from simple intake to holistic wellness, including diet and exercise. Consumers stay loyal when they identify not only with product efficacy but with the health philosophy and lifestyle a brand offers. Mannatech wanted to strengthen its campaigns by merging three separately run programs — the Luminovation True Beauty Contest, the True Health Master Challenge and the True Recipe Contest — into one.

Solution

We redefined Tru Life as a lifestyle brand proposing 'a truly healthy life', showing intuitively that Beauty, Health and Recipe now run as one campaign. The slogan 'We Believe in the Real You', distilling Mannatech's core values, carries empathy and solidarity from the first moment people meet the campaign. Lively saturated colors, overlapping shapes and round forms became the keywords of a design system full of trust and vitality. A story about finding your true self — from eating habits to lifestyle to inner life — strengthened the connection with consumers.

Key Features

• Brand positioning based on a healthy lifestyle

• Three campaigns unified under Tru Life

• A visual identity of Lively, Overlapped and Round

• Story-led brand communication

“We believe in the real you.” We developed this slogan to capture the core values Mannatech pursues, so that empathy, solidarity and warmth come through the moment people encounter and join the campaign.

Lively

An energetic atmosphere with vivid colors

Overlapped

A dense design with overlapping shapes

Round

Round forms that create a soft mood

It carries the meaning of finding your true self, from eating habits to lifestyle and inner life, and intuitively shows that Beauty, Health and Recipe are run as one through the Tru Life campaign.