IT/Tech & TelecomLG Uplus

LGU+ UXUI & Creative Consulting

Consulting
IA
Page Guide
Telecom

LG Uplus UX/UI Consulting — UX/UI standard guide booklet with a pink cover

Client

UX/UI consulting for easier, customer-centered use of LG Uplus's official website.

Project Information

Industry: IT/Tech & Telecom
Project Type: Optimization
Role: Consulting, IA, UI/GUI Guide

Client: LG Uplus
Client Introduction: LG Uplus is a mobile carrier providing customers with a wide range of telecom services centered on mobile communications. Launched in 2010 through the merger of LG Telecom, LG Dacom and LG Powercom, it provides services across wired and wireless communications, from mobile and high-speed internet to IPTV and business solutions.

Conducted UX/UI consulting for LG Uplus’s official website to enhance user convenience and improve the overall service experience from the customer’s perspective.

Saltcake conducted a consulting project to enable LG Uplus to provide optimized online services to its customers. First, the project direction was validated through theoretical analysis and methodology to establish an optimized approach. Based on this, a systematic structure was created by redesigning the LG Uplus architecture. Under this established framework, usability and accessibility were enhanced through strengthened UI and GUI, and a main page guide featuring content that reinforces core service components was implemented.

Background

With 5G, IPTV and smart homes spreading, a consistent omnichannel customer experience became essential for mobile carriers. A vast service structure and complex navigation hurt usability, and customers called for easy, intuitive B2C service innovation. LG Uplus needed a standardized UXUI system and consumer-centered design.

Solution

After setting the best project direction through theory-based validation and methodology, we redesigned the architecture of LG Uplus's official website into a systematic structure. We built UX criteria, a UI standard guide and a design system, boldly reorganized the information structure from the customer's view, and strengthened the visual priority of key information and the links between it. On this structure, stronger UI and GUI improved usability and accessibility, and we created guides for flagship pages built around core services. A standard system considering omnichannel marketing and long-term scalability was prepared as well.