IT/Tech & TelecomLG Uplus

LG U+ Corporate Website

Corporate Website
Storytelling
Sustainability
Web & Mobile

Client

UX/UI consulting and PC/mobile renewal of LG Uplus's corporate site.

Project Information

Industry: IT/Tech & Telecom
Project Type: Renewal
Role: UX/UI Consulting, PC/Mobile Renewal

Client: LG Uplus
Client Introduction: LG Uplus is a mobile carrier providing customers with a wide range of telecom services centered on mobile communications. Launched in 2010 through the merger of LG Telecom, LG Dacom and LG Powercom, it provides services across wired and wireless communications, from mobile and high-speed internet to IPTV and business solutions.

LG Uplus Corporate Introduction Site UX/UI Consulting & PC/Mobile Renewal

We renewed the web and mobile web of LG Uplus’s corporate introduction site, the face of the company. Keeping the overall look and feel consistent with the renewal of the LG Uplus official website, we emphasized the warm message of happiness the company wants to convey. A storytelling structure that flows naturally from the story told to customers to the stories of the people who make up LG Uplus lets visitors feel its customer-centered philosophy for sustainable management across the whole site.

Background

The corporate website is the face of LG Uplus, where customers, investors and job seekers first meet the company. As the LG Uplus main website was renewed, the corporate site needed to share the same look and feel and clearly show the message the company wants to convey.

Solution

Building on UX and UI consulting, we renewed the corporate site's web and mobile web together. While keeping a consistent look and feel with the main site, we emphasized the message of 'warm happiness' LG Uplus wants to share. A storytelling structure that flows naturally from stories for customers to stories of the people who make up U+ lets visitors feel the company's customer-centered philosophy of sustainable management across the whole site.