Automotive & MobilityKia

Kia Motors Corporation Brand Kit

12 Artists
Brand Kit
Illustration
Print

Client

Kia's 2017 brand kit, created with 12 illustrators.

Project Information

Industry: Automotive & Mobility
Project Type: New Build
Role: Planning, Design, Artist Collaboration

Client: Kia
Client Introduction: Founded in 1944, Kia is Korea’s oldest automaker, offering customers around the world new mobility experiences under its brand slogan “Movement that inspires.” It leads the popularization of eco-friendly mobility centered on innovative electric vehicles, and provides sustainable solutions through Purpose Built Vehicles (PBV) and a range of mobility services.

Collaboration with 12 illustrators to create the Kia Motors Corporation 2017 brand kit.

To strengthen Kia Motors Corporation’s brand and enhance brand recognition through a unique customer experience, the 2017 brand kit was planned and produced. Utilizing Kia’s distinctive brand patterns and differentiating materials and imagery, the kit emphasized Kia’s stylish and youthful brand identity. The use of materials was adapted according to the characteristics of each product—diaries, notebooks, desktop calendars, and wall calendars. Breaking away from the repetitive automotive imagery of previous years, Kia collaborated with 12 artists who love the brand, allowing each month to showcase a different charm. Their works reflected everyday life and special moments shared with Kia, enabling users to engage with the brand kit freshly throughout the entire year of 2017.

Background

Kia Motors wanted to strengthen its brand and raise awareness through special customer experiences. It needed a new brand kit that felt sensory and young, moving away from the similar car imagery used year after year.

Solution

We planned and produced the 2017 brand kit using Kia's own brand pattern and differentiated materials and imagery. Materials varied with each product — diary, notebook, desk calendar and wall calendar. Working with 12 illustrators who love Kia, each month carries a different charm, and every artwork weaves in Kia as part of customers' everyday lives and special days, so owners meet it anew all year.