Kia Connect Service

Kia Connect is a telematics service that utilizes cutting-edge technology to provide optimized features, enabling drivers to enjoy safer and more convenient driving. The newly revamped Kia Connect website reflects Kia’s updated CI, with the renewal carried out in accordance with the revised design guidelines.

Background

In the car market, connected services have moved beyond add-ons to become a key driver of customer satisfaction and loyalty. Yet the existing Kia Connect website, with an unintuitive information structure and a limited visual experience, did not fully convey the benefits of services such as remote control, safety and vehicle care. With Kia's new CI unveiled in 2021, it became urgent to reflect the new brand strategy and turn the site into a digital channel where customers get what they need quickly and vividly.

Solution

We aimed to rethink the information structure around customers and strengthen brand consistency. Analyzing the structure of a large body of content and redesigning flows based on user behavior, we made it faster to reach the information people want. Instead of stopping at feature descriptions, images and UI showing real use scenes added emotional engagement, and a single set of UI patterns kept every page consistent. We also built a UX design system reflecting Kia's new BI, so Kia Connect became a digital platform connected to Kia's brand vision.

Key Features

• Content structure analysis based on customer behavior

• User flows and customer journey design

• A UX design system reflecting Kia's new BI

• Images and UI built on real use scenes to convey service benefits

The primary goal is to convey Kia Connect’s unique brand spirit and values while pursuing simplicity, ensuring a unified UI for consistency, and enhancing in-page accessibility so that users can easily find the desired information within the extensive content. Looking ahead, we anticipate Kia Connect’s continued technological innovation and the successful growth of its B2C services.