Media & EntertainmentKBS
KBS “I Am Korea” Branding and Integrated Marketing for the 70th Anniversary of Liberation
Branding and integrated marketing for KBS's national chorus on the 70th Liberation Day.
Project Information
- Industry
- Media & Entertainment
- Project Type
- Campaign
- Role
- IMC, BI, Website, Hybrid App, Offline Applications
- Client
- KBS
- Client
Introduction - KBS (Korean Broadcasting System) is Korea’s representative public broadcaster, leading a wide range of public-interest projects with the people. Tracing its roots to the Gyeongseong Broadcasting Station in 1927, it produces news, educational, entertainment and cultural content across TV, radio and digital platforms, continuing its role as the nation’s broadcaster.
In the meaningful year of 2015, marking the 70th anniversary of Korea’s Liberation, we led the IMC integrated marketing and consulting for KBS’s nationwide chorus project, “I Am Korea,” held at Seoul World Cup Stadium on August 15th. To symbolize national unity and the festive atmosphere, the BI was created by embodying laughter and the faces of singers. A youthful and dynamic feeling was infused into the UI, which was applied to the intro motion graphics, the official website, and the planning and design of hybrid apps for both iOS and Android versions. Additionally, we designed offline applications such as star cards and eco bags, and planned integrated marketing strategies covering both online and offline channels.
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