IT/Tech & TelecomSamsung Electronics
Intuitive Multi-Device Communication: SAMSUNG GALAXY Note 2 (10.1 & 7.0) Global Mobile Site
A global mobile site that clearly showed what makes the GALAXY Note II (10.1 & 7.0) different.
Project Information
- Industry
- IT/Tech & Telecom
- Project Type
- New Build
- Role
- Consulting, UX Strategy, UX/UI Design, Interactive Content
- Client
- Samsung Electronics
- Client
Introduction - Founded in 1969, Samsung Electronics is a global electronics company leading markets worldwide with a broad range of products and technologies, from smartphones and tablets to TVs, home appliances and semiconductors. Leading the mobile market with the GALAXY series, it invests in digital communication that delivers a consistent brand experience to customers and employees around the world.
As Samsung Electronics launched the GALAXY Note II series globally, it needed mobile-first digital content that clearly communicated the product’s key features and value. In particular, the differences between the 10.1 and 7.0 models had to be introduced to the world in one consistent structure, through a mobile site that offered the same experience in every country.
The Strengths of Both Models at a Glance
We designed an information structure that visually highlights the lineup’s key features and usage scenes, and a UI flow that separates each model’s purpose so their strengths are easy to compare. True to the “Be creative” message, interactive content lets visitors explore S Pen and multitasking features as if trying them firsthand.
The Same Brand Experience on Every Device
Modular content blocks adapt to a wide range of screen resolutions, and a common global UX standard keeps the brand experience consistent in any country and on any device.
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