Automotive & MobilityHMC
Hyundai Worldwide UX Design
A modular global site that leads with Hyundai's images and films.
Project Information
- Industry
- Automotive & Mobility
- Project Type
- Renewal
- Role
- UX/UI Design
- Client
- HMC
- Client
Introduction - Founded in 1967, Hyundai Motor Company is Korea’s leading automaker. Having introduced the world’s first mass-produced hydrogen vehicle and the premium brand Genesis, it leads future mobility with autonomous driving and connectivity technologies. Under its vision of “Progress for Humanity,” it explores how technological progress can serve people’s lives.
Hyundai Worldwide
Hyundai Motor Company, expanding its role as a smart mobility solution provider through investments in mobility services, aims through this project to strengthen its brand fan base by accommodating diverse content and to support sales across countries.
Background
A global brand's digital touchpoints must go beyond delivering information to become strategic channels for experiencing its identity and vision. Since trust and empathy for a brand lead to purchase, a UX strategy that carries many messages — sustainability, mobility vision, brand campaigns — as one became essential. Expanding its role as a smart mobility solutions provider, Hyundai needed a global brand site that holds diverse content, strengthens its fan base and supports sales in each country.
Solution
We advanced the UXUI of Hyundai Worldwide around an information strategy that visualizes the brand philosophy and delivers diverse content in an orderly way. We designed a UI system that holds text, images and video flexibly at their original ratios, and used full-layout imagery and dynamic interactions to draw the eye. Designed as a modular layout with future updates and expansion in mind, the site can be run efficiently while keeping its intended tone and manner.
Key Features
• An advanced global brand UX strategy
• Modular UI for rich visual elements
• Digital communication built around brand messages
• Built on Adobe AEM
Full Layout Image
A full layout delivers content centered on Hyundai’s diverse images and videos, with dynamic interactions that draw and hold the user’s attention.
Module System
Considering future content updates and scalability, we designed a modular layout so the site can be run efficiently while keeping the intended tone and manner.
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