Industrial & MaterialsHyundai Transys
Hyundai Transys Corporate Website Renewal
A website that conveys Hyundai Transys as a next-generation mobility leader.
Project Information
- Industry
- Industrial & Materials
- Project Type
- Renewal
- Role
- UX/UI Design, Content Planning
- Client
- Hyundai Transys
- Client
Introduction - Hyundai Transys is Hyundai Motor Group’s auto parts company, launched in 2019 through the merger of Hyundai Dymos and Hyundai Powertech. It mainly produces powertrains, such as transmissions, the core technology of the automobile, and seats. Supplying key components to global automakers from production bases around the world, it is preparing mobility solutions for the era of electrification.
A website designed to effectively convey Hyundai Transys’ characteristics as a next-generation mobility leader.
The official Hyundai Transys website underwent a responsive PC web renewal. Hyundai Transys specializes in producing powertrains, which are core technologies in the automotive industry. It is considered a hidden gem in the rapidly evolving automotive technology sector. The site focuses on showcasing Hyundai Transys’ technological expertise, latest news, and the company’s future direction.
Background
As electrification, autonomous driving and lightweighting reshape supply chains, Tier 1 suppliers are expected to offer total capability beyond manufacturing, including R&D, design and sustainability. B2B suppliers selling to automakers must prove trust and differentiation through technology, innovation and a global production network. Hyundai Transys, whose main products are powertrains — the heart of the car — needed a digital hub that shows this clearly.
Solution
We renewed the responsive website with UXUI that links industrial, technological and brand value. A video in the main key visual emphasizes where the company is heading, and innovation, products and technology lead to highlight a forward-looking image. In the Innovation menu, interviews and articles written with a writer tell R&D stories, and powertrains and seats are shown with layouts and data visualization tailored to each product. Global sites appear on an interactive map, and B2B contact points on every product page turn interest into collaboration.
Key Features
• Company and technology storytelling linked to global trends
• Data visualization of product competitiveness
• An interactive map of global sites
• Product pages that lead to B2B contact
A video was embedded in the main key visual area to highlight Hyundai Transys’ strategic direction. Innovation, products, and technological capabilities were prioritized for exposure, emphasizing the company’s competitiveness and future-oriented image.
In the innovation section, we collaborated with artists to provide storytelling directly connected to Hyundai Transys’ R\&D and technological capabilities. This included interviews and article-style content designed to emphasize the company’s innovative image.
The layout, information structure, and design were optimized to maximize the communication of each product’s characteristics, including powertrain and seats. The use of dynamic on-site photos and images showcasing the technical prowess of the R\&D center further strengthened the corporate identity.
We look forward to the future technological advancements of Hyundai Transys and the successful launch of its B2B services.
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