Automotive & MobilityHMC
Hyundai Motor Blue Members New Vehicle E-Manual
A smart e-manual for Hyundai Blue Members, optimized for smart devices, starting with the Santa Fe.
Project Information
- Industry
- Automotive & Mobility
- Project Type
- New Build
- Role
- UX Planning, UX/UI Design, Information Design
- Client
- HMC
- Client
Introduction - Founded in 1967, Hyundai Motor Company is Korea’s leading automaker, offering a wide range of models such as the Sonata and Santa Fe in markets around the world. Through its customer membership, Blue Members, it provides an experience that continues after purchase with maintenance and benefits, and introduces new customer services for the smart device era.
In 2012, as the use of smart devices grew, the customer experience around the car was changing too. Static manuals that were hard to look up on the move limited customer satisfaction, and mobile-optimized manuals emerged as a new competitive edge.
A Smart Manual That Began with the Santa Fe
Starting with the Hyundai Santa Fe, we created an e-manual for Blue Members customers. Connected-car systems, operating instructions and maintenance information were organized visually, with a UI dedicated to Blue Members that helps customers find information quickly.
The Same Experience Anytime, Anywhere
Delivering the same user experience in mobile and PC versions and refining the interface for on-the-spot use, the e-manual lets customers use it anytime, anywhere.
Facing a similar challenge?
Contact