Construction & Real EstateHyundai E&C
Hyundai Engineering & Construction Instagram Spark AR Promotion
An Instagram AR promotion that made Hyundai E&C's brand campaign fun to join.
Project Information
- Industry
- Construction & Real Estate
- Project Type
- Campaign
- Role
- UX Strategy, Marketing Strategy, Creative Strategy, Design Concept, Design Production, Digital Marketing, AR Development
- Client
- Hyundai E&C
- Client
Introduction - Founded in 1947, Hyundai E&C is Korea’s leading construction company, having completed countless landmark projects in building, civil engineering, plants and energy at home and abroad. Having written Korea’s construction history with the Gyeongbu Expressway and its entry into the Middle East, it is expanding its future business with the residential brands Hillstate and THE H and in energy transition fields such as nuclear power and hydrogen.
Alongside the Hyundai E&C branding campaign, we also ran an Instagram AR promotion. AR is a technology that overlays virtual objects or information onto the real environment. Starting from the question “How can Hyundai E&C communicate with its customers?”, we chose Instagram AR as a way to make the promotion more fun and raise participation than an ordinary one.
Background
To spread the helmet-art brand campaign further, it needed something that made people take part, not just watch. The work started from one question: how can Hyundai E&C communicate with its customers?
Solution
As a way to raise fun and participation beyond an ordinary promotion, we chose AR, which overlays virtual objects on the real world. The artists' helmets from the campaign became Instagram Spark AR filters that anyone could try on with their own camera and share. Run alongside the brand campaign, it became participatory content that Gen Z enjoyed and spread.
Key Features
• Instagram Spark AR filters
• A participatory experience of trying on the art helmets
• A spread structure linked to the brand campaign
Facing a similar challenge?
Contact