IT/Tech & TelecomSamsung Electronics
High-Fidelity Visual Presentation: SAMSUNG Monitor SB970 Global Mobile Website
A mobile site that conveys the color accuracy and premium design of the Samsung SB970 monitor.
Project Information
- Industry
- IT/Tech & Telecom
- Project Type
- New Build
- Role
- Consulting, UX Strategy, UX/UI Design
- Client
- Samsung Electronics
- Client
Introduction - Founded in 1969, Samsung Electronics is a global electronics company leading markets worldwide with a broad range of products and technologies, from smartphones and tablets to TVs, home appliances and semiconductors. Leading the mobile market with the GALAXY series, it invests in digital communication that delivers a consistent brand experience to customers and employees around the world.
Samsung wanted a dedicated mobile site to highlight the advanced panel technology and precise color of its premium SB970 monitor. As competition in the high-end monitor market intensified, it needed a UX that conveyed the product’s technology and design on mobile as well as on PC.
We built the content flow around the SB970’s core values of accurate color, high resolution and premium design, with a visual-led UI that shows product details clearly on mobile. Key features such as Expert Tuning, Natural Color Expert and Quad-HD Display were arranged in modules, and a refined dark tone reinforced the premium image.
Key Features
• Visual-led mobile UX for a premium monitor
• Emphasis on Expert Tuning, color accuracy and Quad-HD
• Concise modular content for global markets
• A dark-tone UI that elevates the product
• Feature-by-feature information design
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