Consumer & LifestyleEllesse Korea
Ellesse Korea Digital Marketing
Launching ellesse's official site as the Italian sports brand returned to Korea.
Project Information
- Industry
- Consumer & Lifestyle
- Project Type
- New Build
- Role
- Brand Website, Brand Positioning
- Client
- Ellesse Korea
- Client
Introduction - Ellesse is a sportswear brand born in 1959 in Perugia, Italy, which expanded from great success in the winter sports market to tennis and many other sports. Known for its logo inspired by a half tennis ball and the tips of skis, it is loved for a style rooted in sporting heritage.
Saltcake launched the official website of ‘ellesse,’ the Italian sports brand boasting 50 years of tradition, trendy designs, and high functionality, as it made its re-entry into the Korean market.
ellesse is a sportswear brand that began its major success in the winter sports market in Italy in 1959 and expanded its reach into tennis and other sports. Saltcake launched the official website for the Italian sports brand ‘ellesse,’ renowned for its 50 years of tradition, trendy design, and high functionality. Amidst the retro style boom, with nostalgic brands making a comeback, ellesse’s entry into the Korean market is especially significant. Saltcake approached the project from various angles to rebuild the brand positioning and create a fresh new image, successfully developing the website accordingly.
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