Energy & SustainabilitySK Lubricants
Defining a Clear Corporate Identity for SK Lubricants as an Independent Entity: SK Lubricants Digital Hub
A corporate website that introduced the newly independent SK Lubricants and its YUBASE and ZIC brands.
Project Information
- Industry
- Energy & Sustainability
- Project Type
- New Build
- Role
- UX Strategy, Information Architecture, UX/UI Design
- Client
- SK Lubricants
- Client
Introduction - SK Lubricants is a lubricants company launched in 2009 when SK Energy’s lubricants business was spun off, recognized worldwide for its technology through the premium base oil YUBASE and the lubricant brand ZIC. Supplying products to many countries, it is growing into a global leader in the lubricants industry.
Ahead of becoming an independent company, SK Lubricants needed a new digital platform that clearly conveyed its expertise and brand identity. It had to showcase core product lines such as YUBASE and ZIC to show its technological competitiveness in global markets, which an information-only site could not do.
Reflecting the direction of the new company and the technology of the lubricants industry, we designed a UX/UI structure centered on corporate identity. The performance and strengths of YUBASE and ZIC were highlighted visually, and global business areas and a sustainability vision were integrated to convey the company’s expertise and potential.
Key Features
• A UX/UI structure centered on the new corporate identity
• Modules highlighting YUBASE and ZIC
• Information organized around global business
• Brand communication combining technology and sustainability
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