Cultureland Gift Voucher

Cultureland Official website Renewal

The official Cultureland website underwent a PC web renewal. Cultureland operates the site related to Cultural Gift Certificates, a flagship product of Korean cultural promotion. These gift certificates are widely used for cultural activities such as purchasing books and attending performances. The site was designed to accommodate the various usage purposes of customers who purchase and use the diverse range of Cultural Gift Certificates. The renewal focused on strengthening user-centered UI and GUI to make it easier for users to access and utilize the services offered on the site.

Background

As digital payments and mobile use grew rapidly, culture gift vouchers — once used mainly for books and shows — spread beyond games and content into everyday spending. But complex voucher types and a growing number of payment channels left users confused. An integrated platform was needed to connect buying, using and converting what had been an offline-centered voucher.

Solution

To bring an offline-centered culture voucher into online and mobile environments, we redesigned buying, using and converting as one UX flow. Vouchers with many places to use them were organized around customers' purposes, and user-centered UI and GUI made the services easy to reach. A mobile-ready UI, balance and conversion information and guidance on where to use vouchers sit in one flow, with payment and conversion combined, making it a platform people want to come back to.

Key Features

• Integrated system design and build for digital voucher conversion

• Payment and conversion combined into one UX flow

• A voucher structure that works flexibly online and offline

• Stronger user-centered UI and GUI built around purpose of use