Industrial & MaterialsSK Holdings
Consistent Talent Philosophy Communication: SK Recruitment Brochure
A recruitment brochure that consistently communicates SK’s talent philosophy to applicants across the group.
Project Information
- Industry
- Industrial & Materials
- Project Type
- New Build
- Role
- Content Structuring, Information Design, Editorial Design
- Client
- SK Holdings
- Client
Introduction - SK Group is one of Korea’s leading business groups, driving core industries such as energy and chemicals, information and communications and semiconductors. With its holding company SK Holdings at the center of many affiliates, it places “happiness management,” growing the happiness of employees, customers and society together, at the heart of its management and seeks a path where business and society grow together.
Preparing for its first-half open recruitment, SK Group needed recruitment materials that delivered what applicants needed to know in a clear, consistent format. Materials differed by affiliate, making it hard for applicants to understand the group as a whole, and an information system was needed to present the group’s ideal talent, business structure, culture and hiring process together.
In the Order Applicants Want to Know
We rearranged the content around the flow of information applicants care about most, making it easy to navigate with clear visual separation and concise information design. We also established a layout method and color system that bring each affiliate’s information into one system.
SK’s Talent Philosophy in One Book
Applying a consistent brand tone so SK’s ideal talent and management philosophy come through naturally, and creating a standard brochure structure suited to large-scale recruitment, we strengthened both the unity and the practicality of the group’s recruitment branding.
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