Financial ServicesMirae Asset Global Investments
Connecting Investors through Insightful UX: Mirae Asset Asset Management Service Platform
A digital asset management platform that connects the entire investment journey for Mirae Asset Global Investments.
Project Information
- Industry
- Financial Services
- Project Type
- Renewal
- Role
- UX Strategy, Information Architecture, UX/UI Design, CMS
- Client
- Mirae Asset Global Investments
- Client
Introduction - Founded in 1997, Mirae Asset Global Investments is the asset management company of Mirae Asset Group, which led the growth of Korea’s indirect investment market by introducing the country’s first mutual fund. Managing a wide range of products including domestic and global equities, bonds, alternatives and the TIGER ETFs, it has grown into a global asset manager with a presence in many countries.
As financial markets moved online, investors began to want more than lists of product information: they wanted experience-based support that helped them explore, compare and decide on their own. For Mirae Asset Global Investments, with its vast range of products and investment information, complex menus and scattered content were the challenge to overcome. Saltcake designed a digital asset management platform that connects the entire investment journey.
Products, Reports and Performance in One Journey
We rebuilt the information structure so that funds and ETFs, market reports and performance data flow as one journey rather than sitting apart. Personalized paths lead investors to the information that fits their investment profile first, while a visualization-led UI and multi-layer filters make complex financial information easy to narrow down.
The Same Trust Across Every Channel
An integrated CMS managing both mobile and web improved content operations, and a digital tone that reinforces brand trust ensures Mirae Asset’s global credibility and expertise come through consistently across all digital channels.
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