IT/Tech & TelecomKT
An Integrated Brand & Service Experience: KT.com Official Website Renewal
A renewed KT.com that brings brand messages, company information and services together.
Project Information
- Industry
- IT/Tech & Telecom
- Project Type
- Renewal
- Role
- Consulting, Information Architecture, UX/UI Design
- Client
- KT
- Client
Introduction - KT is Korea’s leading telecom company, launched in 1981 as the Korea Telecommunication Authority and providing a wide range of services including wired and wireless communications, internet and IPTV. Under its olleh brand, it introduced new mobile services for the smartphone era, creating experiences that connect customers’ daily lives with communication.
KT needed to present its many services and company information clearly under one representative domain. Service guides, corporate information and customer support were scattered, and as the olleh brand transition was under way, the site structure also had to reflect the new brand direction.
We reorganized KT’s main services and corporate information into intuitive categories and built navigation that lets each type of user find what they need quickly. Layouts and UI patterns that connect brand messages, corporate activities and services strengthened consistency, while a user flow shared across PC and mobile and a tidied visual use of the olleh and kt brand assets made it a true corporate flagship.
Key Features
• Integrated structure for company, service and brand content
• User-centered categories for easier navigation
• A visual guide reflecting the olleh and KT brands
• A user flow connected across PC and mobile
• Information delivery suited to a corporate flagship
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