Automotive & MobilityHMC
An Employee-Driven Office Improvement Campaign: Hyundai Motor Company Clean Office Campaign
A friendly internal campaign that encouraged Hyundai Motor employees to keep their offices clean.
Project Information
- Industry
- Automotive & Mobility
- Project Type
- Campaign
- Role
- Campaign Design, Editorial Design
- Client
- HMC
- Client
Introduction - Founded in 1967, Hyundai Motor Company is Korea’s leading automaker, offering a wide range of models such as the Sonata and Santa Fe in markets around the world. Through its customer membership, Blue Members, it provides an experience that continues after purchase with maintenance and benefits, and introduces new customer services for the smart device era.
Hyundai Motor Company needed a Clean Office campaign with simple, clear messages to improve the workplace and encourage employee participation. Existing internal notices did not communicate well, so employees rarely joined in naturally.
We designed posters and emails with intuitive visuals and a friendly tone so the key actions were easy to understand. Messages based on real office situations helped employees relate and act, and flexible templates made it practical to run the campaign intensively in a short period.
Key Features
• Action-oriented messages in a friendly tone
• Multichannel promotion through posters and email
• Communication based on real office scenes
• Visuals that invite employees to take part
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