IT/Tech & TelecomSamsung Electronics
A unified sports UX bridging device and performance data: Samsung & Adidas miCoach – Exhibition Video & Digital Platform Consulting
Exhibition video and a digital platform that told the story of Samsung and adidas miCoach as one experience.
Project Information
- Industry
- IT/Tech & Telecom
- Project Type
- New Build
- Role
- Consulting, Art Direction, Motion Graphics, UX/UI Design
- Client
- Samsung Electronics
- Client
Introduction - Founded in 1969, Samsung Electronics is a global electronics company leading markets worldwide with a broad range of products and technologies, from Anycall mobile phones to TVs, camcorders, home appliances and semiconductors. Driven by design management, it has grown into a world-class electronics brand by innovating both product experiences and brand communication.
As collaborations between sports brands and tech companies took off, Samsung and adidas needed an integrated platform for the miCoach launch that tied hardware, content and brand story into one experience. They needed digital communication that showed the product’s key functions intuitively and carried a consistent message across global exhibitions and channels.
We designed exhibition video and a digital platform that connect product design, features, workout data and brand identity in one story. UI visuals interpreting the real workout experience, feature-led interactions and a modular video system for global exhibitions secured brand consistency and deepened product understanding.
Key Features
• Visual integration of the Samsung and adidas co-brand message
• Interactive visuals based on workout data
• A modular video system for exhibitions
• One UX flow centered on product features
• Art direction guides for global consistency
Facing a similar challenge?
Contact