IT/Tech & TelecomSamsung Electronics
A Unified Brand Experience Across the Galaxy Tab Lineup: Samsung Galaxy Tab Brand Global Promotion Microsite
A global promotion site that ties the GALAXY Tab 8.9, 10.1 and 7.0 Plus into one brand story.
Project Information
- Industry
- IT/Tech & Telecom
- Project Type
- Campaign
- Role
- Consulting, UX Strategy, UX/UI Design
- Client
- Samsung Electronics
- Client
Introduction - Founded in 1969, Samsung Electronics is a global electronics company leading markets worldwide with a broad range of products and technologies, from smartphones and tablets to TVs, home appliances and semiconductors. Leading the mobile market with the GALAXY series, it invests in digital communication that delivers a consistent brand experience to customers and employees around the world.
To define the GALAXY Tab brand in the global tablet market, Samsung needed a promotion platform that conveyed the shared value of several models, the 8.9, 10.1 and 7.0 Plus, in one message. Each model had been promoted separately, weakening brand consistency.
We realigned the key features of each model around a common message and introduced a modular UI for comparing the usage scenarios of each form factor. Portability, ease of use and content experience were presented in one integrated structure, with a concise narrative and the same UX flow for users around the world.
Key Features
• A brand-level integrated message for GALAXY Tab
• A comparison-led UI for the 8.9, 10.1 and 7.0 Plus
• Multiple form factors connected in one narrative
• A unified global UI and visual guide
• A consistent content-centered tablet experience
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