Construction & Real EstateSK Engineering & Construction
A Trust-Driven Corporate Narrative Built on Global Partnership: Aloula SK E&C
A corporate website that builds global trust for Al Oula SK E&C, a joint venture in the Middle East.
Project Information
- Industry
- Construction & Real Estate
- Project Type
- New Build
- Role
- UX Strategy, Information Architecture, UX/UI Design
- Client
- SK Engineering & Construction
- Client
Introduction - SK Engineering & Construction is SK Group’s general construction company, carrying out projects at home and abroad in refining and petrochemical plants, infrastructure and building. Al Oula SK E&C was a joint venture established by SK E&C with a local partner based in the Middle East, serving as a base for extending its global EPC capabilities into the local market.
As a joint venture based in the Middle East, Al Oula SK E&C needed a corporate information system that strengthened its global credibility. Its partnership structure, vision and project capabilities had been presented in fragments, and it needed a UI showing world-class expertise with clear communication for local users.
To reveal the joint venture’s identity clearly, we structured company, partnership, business and project information step by step. The tone was redefined to blend the expertise of a global EPC company with the character of the Middle East market, with a concise UX flow to key information and more readable, persuasive project cases.
Key Features
• An IA that strengthens the joint venture’s identity
• Content structured around EPC expertise
• Communication tailored to the Middle East market
• Project-centered information visualization
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