IT/Tech & TelecomSamsung Electronics
A Tile-Centric Global Communication for the Windows Phone UX: SAMSUNG OMNIA 7 Global Promotion Site
A global promotion site that introduced OMNIA 7 and the tile-based experience of Windows Phone 7.
Project Information
- Industry
- IT/Tech & Telecom
- Project Type
- Campaign
- Role
- Consulting, UX Strategy, UX/UI Design
- Client
- Samsung Electronics
- Client
Introduction - Founded in 1969, Samsung Electronics is a global electronics company leading markets worldwide with a broad range of products and technologies, from smartphones and tablets to TVs, home appliances and semiconductors. Leading the mobile market with the GALAXY series, it invests in digital communication that delivers a consistent brand experience to customers and employees around the world.
For the global launch of OMNIA 7, its new smartphone running Windows Phone 7, Samsung needed a microsite that conveyed the product and the platform’s differences intuitively. It called for story-driven communication that clearly showed core features such as the tile-based interface, hubs and multimedia performance.
We restructured the content around Windows Phone 7’s hub-based features and visually emphasized the tile UI so the platform’s difference is immediately clear. Key features such as the Super AMOLED display and the photo, music and social hubs were separated into modules, with a concise narrative easy for global customers to follow.
Key Features
• Content built around the tile-based UI
• Modular navigation reflecting the hub structure
• Emphasis on the AMOLED display
• Detailed introductions of multimedia features
• A visual tone tailored to Windows Phone UX
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