IT/Tech & TelecomSamsung Electronics
A Tablet Performance Platform Enhancing Multitasking and Creativity: SAMSUNG GALAXY Note 10.1 Global Microsite
A global microsite that showed how the GALAXY Note 10.1 expands productivity, creativity and learning.
Project Information
- Industry
- IT/Tech & Telecom
- Project Type
- Campaign
- Role
- Consulting, UX Strategy, UX/UI Design, Responsive Web
- Client
- Samsung Electronics
- Client
Introduction - Founded in 1969, Samsung Electronics is a global electronics company leading markets worldwide with a broad range of products and technologies, from smartphones and tablets to TVs, home appliances and semiconductors. Leading the mobile market with the GALAXY series, it invests in digital communication that delivers a consistent brand experience to customers and employees around the world.
As competition in the tablet market intensified, Samsung Electronics needed digital communication that effectively conveyed the GALAXY Note 10.1’s key USPs, S Pen and multitasking, to users worldwide. Listing features could not show the product’s difference or real usage scenes, and a structure for delivering one message globally was missing.
Scenes, Not Features
Under the message “Note the new way,” we designed feature-led navigation and a modular content structure that make the key features instantly recognizable. S Pen use cases, multitasking and scenes of learning and business use were shown through real photography, video and demos, helping users picture themselves with the product.
A Global Structure Each Country Can Build On
A responsive layout for diverse devices and a campaign structure ready for local adaptation raised both global brand consistency and reusability.
Facing a similar challenge?
Contact