IT/Tech & TelecomSamsung Electronics
A Tablet Experience Built Around Portability and Multimedia: Samsung Galaxy Tab 7.0 Plus / 7.7 Global Microsite
A global microsite that shows the portability and multimedia strengths of the GALAXY Tab 7.0 Plus and 7.7.
Project Information
- Industry
- IT/Tech & Telecom
- Project Type
- Campaign
- Role
- Consulting, UX Strategy, UX/UI Design
- Client
- Samsung Electronics
- Client
Introduction - Founded in 1969, Samsung Electronics is a global electronics company leading markets worldwide with a broad range of products and technologies, from smartphones and tablets to TVs, home appliances and semiconductors. Leading the mobile market with the GALAXY series, it invests in digital communication that delivers a consistent brand experience to customers and employees around the world.
Samsung needed to clearly convey the portability and content-consumption value of the GALAXY Tab 7.0 Plus and 7.7 to global markets. At a time when screen size, performance and purpose set tablets apart, users found it hard to compare when each Tab model was most useful.
We built the content flow around each model’s key traits and expressed portability and multimedia features through real-use visuals. Modular UI conveyed the light form factor, screen quality and entertainment strengths so users could easily see the differences, and a common UI guide kept the experience the same in every region.
Key Features
• Information structure centered on portability and content
• Emphasis on entertainment and multimedia
• A modular UI ready for global use
• An interface that shows off the light form factor
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