Consumer & LifestyleAmore Pacific
A Structured Brand Design Knowledge Hub: Amore Pacific Design Portal
An internal design portal that brings Amore Pacific’s brands, research and projects into one place.
Project Information
- Industry
- Consumer & Lifestyle
- Project Type
- New Build
- Role
- Consulting, Information Architecture, UX/UI Design
- Client
- Amore Pacific
- Client
Introduction - Founded in 1945, Amore Pacific is Korea’s leading beauty company, introducing brands such as Sulwhasoo, Laneige, Hera and Innisfree at home and abroad. Spreading the value of “Asian Beauty” to the world, its many brands and design teams work together to create a consistent brand experience, and it has developed design as a core management capability.
With many beauty brands and design projects spread across the company, Amore Pacific needed an internal design portal to manage them together and strengthen collaboration among designers. As its global business and brand portfolio grew, a unified design guide and archive became a key task.
We organized design materials and project archives by category so designers can find and use them quickly, separating content by brand while aligning common elements to show Amore Pacific’s multi-brand design system as a whole. A UX connecting archives, research and design guides in one flow laid the foundation for efficient collaboration.
Key Features
• An integrated archive of design materials and projects
• Classification by brand and content type
• An intuitive UI that speeds up designers’ searches
• Unified management of design guides and research
• Stronger internal communication across brands
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