IT/Tech & TelecomSamsung Electronics / IOC
A real-time Olympic hub, delivered in the palm of your hand: SAMSUNG 2010 Vancouver Olympic App (WOW)
WOW, Samsung’s mobile app for real-time results and medal counts at the Vancouver 2010 Winter Olympics.
Project Information
- Industry
- IT/Tech & Telecom
- Project Type
- New Build
- Role
- UX Strategy, UX/UI Design, GUI Design
- Client
- Samsung Electronics / IOC
- Client
Introduction - Founded in 1969, Samsung Electronics is a global electronics company leading markets worldwide with a broad range of products from mobile phones to TVs, home appliances and semiconductors. As the Worldwide Olympic Partner in wireless communications since the 1998 Nagano Winter Olympics, it has connected spectators and athletes around the world to the Olympic Games through mobile technology.
During a global sporting event, users wanted a reliable service to check live results, medal standings and schedules instantly on mobile. With smartphone apps still in their early days, quick access and a simple structure were essential, and as an official Olympic partner Samsung needed a mobile hub for real-time information.
Analyzing how people use Olympic information, we designed a single flow centered on medal counts, event schedules and live results. An icon-led UI and a light information structure supported fast browsing, and data for many countries and sports was integrated so users everywhere had the same experience.
Key Features
• Real-time medal counts and national rankings
• Schedules and results by sport and date
• An intuitive icon-based UI
• Integrated data for global users
• On-site information such as weather
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